Analysing the Homepage of 2 E-commerce websites (amazon & ebay)

In this blog post we will be discussing about the analysis done on features of home pages of two popular ecommerce websites across the world, Amazon and Ebay. Firstly this writing will discuss about the contrast between both websites home page appearances and features, secondly it will discuss about the similarities about the between them and finally it will share one feature improvement suggestions to both websites respectively.

Amazon Home Page Features:

The homepage for Amazon.com prominently features a search bar, a menu bar with links to various departments and product categories, as well as sections for deals and new releases. Additionally, there are sections for recommended products, personalized suggestions, and a section promoting Amazon's various services, such as Prime and Alexa. The homepage also includes a section for customer reviews and ratings of featured products. 


eBay Home Page Features:

In contrast, the homepage for Ebay.com features a search bar, a menu bar with links to various categories, and sections for featured items, deals, and categories. Additionally, there are sections for recommended items, personalized suggestions, and a section promoting Ebay's various services, such as Ebay Plus. The homepage also includes a section for customer reviews and ratings of featured products.

Similarities:

When comparing the two sites, some similarities include the prominent placement of a search bar and menu bar, as well as sections for deals and personalized suggestions. However, Amazon's homepage includes more sections for new releases, customer reviews and ratings, and the promotion of Amazon's various services. Ebay's homepage includes more sections for featured items and categories.

Feature Suggestion:

One feature that could be improved on Amazon's homepage would be to include more categories and sections for featured items, similar to Ebay. Additionally, Ebay could improve its homepage by including more sections for new releases and the promotion of its services, similar to Amazon.

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