Features of E-commerce Websites


(Photo by Mark König on Unsplash)

In this blog post we will be discussing briefly about the major features which makes ecommerce what it is today.

Product Listing
A collection of goods and services that are available for purchase on the e-commerce website (Kwok, 2015; Zhang & Zhu, 2020).


Shopping Basket
Allows customers to add desired products to a virtual basket, which they can keep track of while shopping (Kwok, 2015; Zhang & Zhu, 2020).


Search and Filter
Allows customers to find products easily based on certain criteria, such as product name, price, and category (Kwok, 2015; Zhang & Zhu, 2020).


Payment System 
A secure system that processes online transactions and enables customers to pay for their purchases using various methods, such as credit cards, PayPal and bank transfers (Kwok, 2015; Zhang & Zhu, 2020).


Order management
A system to track and manage customer orders from the time they are placed until they are fulfilled (Kwok, 2015; Zhang & Zhu, 2020).


Customer account
Allows customers to create and manage their own account, which includes order history, shipping information, and personal information  (Kwok, 2015; Zhang & Zhu, 2020).


Customer Reviews
Allows customers to leave feedback and ratings on products, which can assist other customers in making purchasing decisions (Kwok, 2015; Zhang & Zhu, 2020).


Responsive Design
A web design approach that allows the website to adapt to different screen sizes and devices, so that it can be easily accessed and navigated on any device (Kwok, 2015; Zhang & Zhu, 2020).




References

Kwok, C. (2015). E-commerce essentials. John Wiley & Sons.

Li, X., Li, H., & Wang, D. (2019). E-commerce research progress and prospect. IEEE Access, vol. 7, pp. 160711-160720.

Zhang, Y., & Zhu, Q. (2020). The advantages and disadvantages of e-commerce. Journal of Business Research, vol. 117, pp. 280-289.

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