Types of E-commerce with examples

Business to Consumer (B2C) - Amazon

Amazon is one of the most well-known online marketplaces, Amazon is accessible in a wide range of locations and languages and is used by both consumers and companies (What is Amazon?, 2023). One of its most well-known products is the Amazon Kindle, along with the Amazon app store. Last but not least, Amazon provides infrastructure and software solutions to both businesses and consumers (What is Amazon?, 2023). In the image below you can see the amazon.com website home page.

Business to Business (B2B) - Amazon Business

For registered enterprises of any size, Amazon Business offers purchasing options (Angelo, 2022). Each firm can give select users permission to buy office supplies on Amazon on behalf of their employers (Angelo, 2022). According to the requirements of the company, the primary administrator can control payment alternatives, shipment addresses, approval workflows, reporting options, and they can also add or delete authorised users as necessary (Angelo, 2022). Here is the screenshot of homepage of the Amazon Business along with website URL (business.amazon.com).

Consumer to Consumer (C2C) - eBay

Ebay is a popular online marketplace recognised for its consumer to consumer transactions and auctions. It's also quite well-liked by internet retailers who use it as a sales channel. There are numerous nations where eBay is accessible. However, you can enter the zip code to look for things in your neighbourhood. As an alternative, you can look for goods sold domestically or abroad. In the screenshot below it showsthe homepage of eBay and here is the URL (ebay.com).

Consumer to Business (C2B) - Amazon Affiliate

Bloggers, publishers, and content providers can monetize their traffic thanks to the Amazon Associate Program (Amazon Affiliate, 2023). Affiliates use simple link-building tools to guide their audience to the things they recommend and profit from eligible sales and programmes on Amazon, where millions of products and programmes are accessible (Amazon Affiliate, 2023). Through the affiliate marketing programme , website owners and bloggers can build links and receive referral payments when users click those links and make purchases from Amazon.com (Amazon Affiliate, 2023). The image below shows the homepage of the website and here is the URL (affiliate-program.amazon.co.uk) to the site. 

Government to citizen (G2C)

The channel of communication between a government and citizens is known as government-to-citizen, or G2C. Direct mail and media campaigns are further examples of such G2C communication, which most frequently refers to communication that occurs through information and communication technologies (ICTs). At the federal, state, and municipal levels, G2C can occur. Disclosure and Baring Service (DBS) in the UK is one of the example of Gvernment to Citizen model and here are the url (https://www.gov.uk/request-copy-criminal-record) to site and screenshot of website. 

References

Amazon Affiliate (2023) Amazon.co.uk Associates Central. Available at: https://affiliate-program.amazon.co.uk/ (Accessed: 23/01/2023).

Angelo, M., D. (2022) What is Amazon Business? - businessnewsdaily.com. Available at: https://www.businessnewsdaily.com/9637-what-is-amazon-business.html (Accessed: 23/01/2023).

Lorenzzetti, C. (2020) 17 Awesome B2B eCommerce Website Examples You Need to Know | X-Cart. Available at: https://www.x-cart.com/blog/b2b-ecommerce-examples.html#:~:text=17%20Awesome%20B2B%20eCommerce%20Website%20Examples%20You%20Need,Firerock%20...%208%208.%20OverDrive%20...%20More%20items (Accessed: 23/01/2023).

What is Amazon? (2023) Available at: https://ecommerce-platforms.com/glossary/amazon (Accessed: 23/01/2023).