Deep dive into Metatag (Analysing amazon.com meta tag)

Meta Tags

Meta tags are text fragments that serve as brief summaries of a page content; they are only found in the source code of a page, not on the actual page (Meta Tags - How Google Meta Tags Impact SEO, 2023). In essence, meta tags are brief content descriptors that assist in describing to search engines the subject matter of a web page  (Meta Tags - How Google Meta Tags Impact SEO, 2023). In other words meta tag is meta data which is a data of data and web browsers use meta data to display content, reload page, search query keywords (search engines), and so on (w3schools, 2023). Charset, content, http-eqv, and name are the four common attributes of the meta tag (w3schools, 2023). Charset attribute have "character_set" value which sets the encoding format of the character in the HTML document (w3schools, 2023). Similarly, name attribute stores six different values (application-name, author, description, generator, keywords, and viewport) which defines the name of metatag (w3schools, 2023). Content attribute stores text value which specifies the data related with "http-eqv" or "name" (w3schools, 2023). Finally, the http-eqv tag have four values (contebt-security-policy, content-type, default-style, and refresh) which provides HTTP header for information or, value of content attribute (w3schools, 2023).


Meta Tag analysis (amazon.com)

Amazon is the popular ecommerce site all across the world and in this section we will be inspecting the HTML source code of the amazon.com and analysing the meta tags, tags types, description and so on. 

Description meta tag: 

The image above presents the description meta tag of Amazon.com.uk which stores the brief information about the website and in the image below it shows the description meta data is used by search engines to show information about website in search result.


Keywords meta tag:

In the image above it illustrates the keywords tag which stores the key words that represents the website identity and related information about website. Furthermore, the image below represent the demo of how keywords are effective when browsed in the web browsers.


Other meta tags:


As presented above in the image these are the meta tags available in the source code of amazon.com site. The <meta name="google-site-verification" content="..."> tag helps to verify the amazon site ownership for google and in the content it stores the key value provided from the service call from the server (Joomla!, 2014). Likewise, this <meta http-equiv="content-type" content="text/html; charset=UTF-8"> tag defines the content-type of the HTML document of the amazon.com as "text/html" and also sets the "character_set" value to "UTF-8" which is universal encoding character set by default. The meta tag with property "og-image" and "og-description" stores the URL to the image file and the alternative text description to the file respectively and there are other social networks service meta tags which implements the specified tasks in the HTML document.   



References

Joomla! (2019) Verify website ownership for google with meta tag - Joomla! Documentation. Available at: view-source: https://docs.joomla.org/Verify_Website_Ownership_for_Google_with_a_Meta_Tag/en (Accessed: 20/01/2023).

Meta Tags - How Google Meta Tags Impact SEO (2023) Available at: https://www.wordstream.com/meta-tags (Accessed: 20/01/2023).

w3schools (2023) HTML meta tag. Available at: https://www.w3schools.com/tags/tag_meta.asp (Accessed: 20/01/2023).

Schwartz, B. (2014) Google adds meta tag to block the sitelinks search box. Available at: https://www.seroundtable.com/google-nositelinkssearchbox-19348.html (Accessed: 20/01/2023).

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